💚 Leadership in the face of uncertainty

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Hej,
The clock is ticking on future-proofing your organisation for a low-carbon economy. How can you keep from getting so comfortable with business-as-usual that you risk missing the market shift beneath your feet? This week: a nudge for our next webinar and insights from Harvard professor Rebecca Henderson.
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Webinars for Another Tomorrow

The countdown for Another Tomorrow's first webinar – How executives gain a competitive edge ​​​​​​​with 3 green transition steps – is on!

The shift towards a low-carbon economy is already reshaping industries, and leaders of today must navigate these waters strategically to safeguard their future. The green transition isn't just about sustainability—it's about staying profitable, competitive, and future-ready.
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We spoke to our host and Head of Sustainability, Lisa Stenvinkel, to get some more details on what to expect.

Hi Lisa! So excited for the webinar. Can you tell me a little bit more about the concept "Webinars for Another Tomorrow"?
We initiated these webinars to share our expertise in green transitions with a broader audience as there’s a growing demand for more insights and knowledge across all sectors. Our goal is to motivate companies to activate and accelerate their green transitions because today, that is the strategic thing to do. Therefore the focus will not be on saving the planet, but securing your business in a time of rapidly changing market conditions.


Who is this first webinar for?
Those who will get the most practical insight out from it are probably executives, decision-makers, business developers, and strategic planners who are in the middle of navigating these issues right now. But I also think it will be valuable to any professionals or students keen on sustainability trends, climate leadership, and green transition insights.


Can you hint at any of the other attendees?
We have professionals attending from impact investment, carbon accounting, change management, heads of sustainability, and more.

What can I expect?
We will have a talk for 30 minutes on the topics: Why the green transition is about future-proofing your business, 3 steps to increase competitiveness by strengthening your transition capability, and how to get started. After this we will open up for Q&A from the participants and hopefully have some insightful discussion and reflections.

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Curated

Leadership in the face of uncertainty

Harvard Professor Rebecca Henderson. Photo: Anette Nantell // DN
"Companies are preoccupied with a lot of different problems, and often miss that the world is changing. Or, they are unable to steer the organisation in a new direction." 
On Friday we went to Misum Forum 2023, Reimagining capitalism: How to measure performance in a new moral economy at Handelshögskolan where Harvard economist Rebecca Henderson was Keynote speaker.

A subsequent DN article (in Swedish) summarises the takeaways well, and Henderson makes many remarks that echo our view at Another Tomorrow. No, CEOs may not be tasked with or be the sole force in solving climate change, but if the private sector is onboard in collaboration with the public sector, we can make things happen fast

Beyond all the reasons to act fast in order to stay competitive, relevant, and profitable in a low-carbon economy, we also know legislation is coming (and in some industries already notably here). However, as the initial quote highlights – strong business reasons for transforming aren't always enough to spark action.

In the article, Henderson exemplifies with a familiar Nokia story: they sold one million mobile phones per week, the company's value was one-third of the Helsinki Stock Exchange, and they were rightfully very proud of what they had built.

At the same time, they were challenged by Apple and needed to make tough decisions. But it's not that simple when life is comfortable, money is flowing in, and making significant changes feel uncertain.

So how do you lead your company out of that trap? The answer is inevitably complex – but
 signing up to Another Tomorrow's webinar is one step you can take towards being the kind of leader that actively strives towards figuring out how to leverage the transition, rather than be swallowed by it.

Head over to DN for the full article.
Recommended

Investors want to hear from companies about the value of sustainability

This week in recommendations; our Sustainability Analyst Michael serves up a recent McKinsey article that talks about expectations from investors on companies to sharpen their equity story and clarify the value of their sustainability initiatives.

"About 85 percent of the chief investment officers we surveyed state that ESG is an important factor in their investment decisions. [...] Strikingly, a significant majority are prepared to pay a premium for companies that show a clear link between their ESG efforts and financial performance"


Read it here

Stay safe and stay curious! 
/ Karin & Team Another Tomorrow

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💚 Decarbonisation & Scope 3