Welcome to a newsletter bustling with recent Another Tomorrow activity. It's the middle of autumn and we're deep in a number of projects. It's a busy time, but as good as any to take a moment and reflect on the things going on.
News
Webinars for Another Tomorrow have officially kicked off
“Something massive is happening. It’s better to be part of it, than to be negatively affected by it”
– Staffan Ekholm, CEO Another Tomorrow
Last week marked an exciting moment as we kicked off our first ever webinar in the series “Webinars for Another Tomorrow”. In this first session, we dove into how companies can turn the green transition into a competitive advantage.
Did you miss the live action? Don’t worry! You can still catch all the insights by watching the replay here. Also, our Head of Sustainability Lisa Stenvinkel put together a summary of the takeaways we left our audience with:
The low-carbon economy isn't a passing trend; it's the future of business. To stay ahead, organisations must adapt to disruptive market changes.
We have, together with academic professors, identified 3 key factors for successfully navigating the green transition. We call these Commit – Act – Leverage.
These 3 aspects can be measured and the transition capability of an organisation evaluated. Gathering this kind of data is a powerful way to kickstart any transition journey, as it allows for informed decision making.
Stay tuned for more green transition insights from Another Tomorrow. Next webinar will happen on November 23rd, 8:15 am CET. Mark your calendar!
More information to follow in coming weeks.
News
Prototyping a breakfast experience at Fryshuset
It’s been a thrilling season so far with Arla, rethinking the future of teenage nutrition with their brilliant innovation team.
A full case story will be hot in your inboxes by the next newsletter, but why let being in the middle of something stop us from giving you a sneak peek? Here are some highlights:
After the Arla Hack we merged and iterated the concepts using our Pre-Diagnostic process, defining key areas to prototype and test.
We kicked off a new term with our amazing Fryshuset-powered Youth Advisory Group (the YAG) with new and familiar faces to co-create with. With their help we were able to iterate a select concept into existence, including a physical machine and a digital purchasing experience.
This culminated in a fast-paced test event last week at Fryshuset, gathering 100+ youth perspectives on the concept – checking our assumptions and confirming desirability amongst the target audience.
Special shout-outs to Salle (Fryshuset), Nina (Arla Innovation) and Daniele (AT's Head of Prototyping for this journey) for all your blood, sweat, and laughter throughout the adventure.
Stay tuned for more!
Recommended
The private sector rallies to keep climate goals intact
Recently, Another Tomorrow joined a multitude of other Swedish companies and trade unions in a call for the government to keep the climate targets intact for 2030.
Why? Simple: It's about jobs, investments, and maintaining a competitive edge in the global green transition. The benefits are both to the climate as well as Sweden's reputation, competitiveness, job market, security, and export revenue.
Scrapping the goals would be a big mistake – and those of us who have co-signed will not be lowering our ambitions.
